Retail & E-Commerce

BI ecosystem with 60 % daily adoption

Client: International DTC Retailer

Client
International DTC Retailer
Sector
Retail & E-Commerce
Alignment with today's offering
Enterprise Brains
The Challenge

The starting point

Data was scattered across more than 5 systems, only 2 % of the team used BI and decisions were made by intuition.

The Solution

What we built

We deployed 40+ dashboards per department in Zoho Analytics unifying +5 sources, with ROAS per campaign, stock forecasting, smart alerts and meeting-room screens.

Key features
  • 40+ dashboards per department
  • Unification of +5 data sources
  • ROAS per campaign and channel
  • Stock forecasting with alerts
  • Meeting-room screens
  • Automatic scheduled reports

Anatomy of the solution

Information matters when it reaches the decision

From input to outcome: explore the four parts of the journey.

Sources

More than five systems feed the analytics environment.

Explanatory diagram based on the described solution. It simplifies the journey; it is not a deployed infrastructure diagram or a live monitor.

Reading the project

The thinking behind the technology

01 / Business

What really needed solving

Connecting five data sources does not automatically create a common view. Sales, operations and management need compatible definitions and views suited to their decisions. The described change combines consolidation, departmental dashboards and distribution of information where work happens.

02 / Design

Why this structure matters

Adoption is a different dimension from dashboard count. More than forty dashboards provide coverage; scheduled reports and meeting-room screens bring that coverage into daily work. The design principle is to turn data into business questions, not every table into a chart.

Connection to today’s offering

Enterprise Brains

The context connecting the company

Explore the service

Current relevance and possible evolution

This analytical foundation can feed an Enterprise Brain that explains variances and retains decision context. The recommendation would be to connect metrics and accountable owners before delegating actions to an agent.

This connects the case experience to our current services. Proposed extensions are not presented as features already delivered.

Impact
40+
dashboards built
60%
daily adoption
5+
sources unified
70%
less time on reports

Method and scope

How to read the outcome

What to measure

Define what a daily active user is and which population is used to calculate adoption. Measure report preparation time separately from actual use in decisions.

What not to infer

Increased adoption alone does not demonstrate operational autonomy or a causal improvement in profitability.

Basis of this analysis: the description, capabilities and stack published in this case. No new measurements are added and no independent audit of its results is implied.

Tech stack
Zoho AnalyticsPower WidgetsKPI CardsScheduled Reports
In context

How it fits with the rest

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