Client: International DTC Retailer
Operations were managed manually across more than 10 channels (Shopify, Amazon, ETSY, B2B Web) with stock errors, duplicate orders, desynchronised billing and zero financial visibility.
We built an ERP integration hub in Deluge with B2B/B2C logic that syncs +10 channels against Zoho Books and Inventory, with 6 automations (Stock Sync, External Warehouse, Forwarder, Tracking, Billing, Payments) and real-time BI dashboards.
Anatomy of the solution
From input to outcome: explore the four parts of the journey.
Orders and stock changes from Shopify, Amazon, ETSY and B2B.
Explanatory diagram based on the described solution. It simplifies the journey; it is not a deployed infrastructure diagram or a live monitor.
Reading the project
The multichannel problem does not end at connecting APIs. An order changes inventory, logistics, billing and collection. When each channel interprets those changes separately, people have to reconstruct the same operation over and over. The described hub brings those dependencies together around Books and Inventory.
The key design decision is to put B2B/B2C logic in a shared layer rather than maintain different rules per channel. Six automations cover parts of the same operational journey, while dashboards expose the outcome. Integration, execution and visibility become one system rather than isolated projects.
Connection to today’s offering
The context connecting the company
Explore the serviceCurrent relevance and possible evolution
An Enterprise Brain extension could add shared incident memory and agents that investigate exceptions, keeping transactional rules in the ERP. That reasoning layer must not be confused with the automations already described.
This connects the case experience to our current services. Proposed extensions are not presented as features already delivered.
Method and scope
Compare manual reconciliation hours, stock discrepancies and orders requiring intervention over equivalent volumes and periods. Separate a specific campaign from normal operations.
Zero stock errors and an incident-free Black Friday are figures published in this case; without a measurement window and sample, they are not a permanent guarantee.
Basis of this analysis: the description, capabilities and stack published in this case. No new measurements are added and no independent audit of its results is implied.
International DTC Retailer
International DTC Retailer
International DTC Retailer
One hour, no sales deck: we analyse your operation and tell you what can be built, where to start and what is not worth touching yet.
Nora helps you choose. Our team scopes your project.
We use essential cookies so the site works and, only if you accept them, analytics and campaign measurement cookies. You can change your decision whenever you like. Cookie policy
