Retail & E-Commerce

B2B P&L dashboard with full visibility

Client: International DTC Retailer

Client
International DTC Retailer
Sector
Retail & E-Commerce
Alignment with today's offering
Enterprise Brains
The Challenge

The starting point

There was no financial visibility to decide on the channel's real profitability.

The Solution

What we built

We built a P&L dashboard in PowerBI with 15+ accounting lines (Revenue, COGS, OPEX, EBITDA), NOF, Working Capital, Treasury and CAPEX KPIs, YoY analysis with automatic variances, integrated in real time with Zoho Books.

Key features
  • 15+ accounting line hierarchy
  • KPIs: NOF, Working Capital, Treasury, CAPEX
  • YoY analysis with automatic variances
  • Real-time integration with Zoho Books
  • Drill-down by channel and product
  • Automatic variance alerts

Anatomy of the solution

Seeing sales is not understanding profitability

From input to outcome: explore the four parts of the journey.

Accounting

Zoho Books provides accounting data.

Explanatory diagram based on the described solution. It simplifies the journey; it is not a deployed infrastructure diagram or a live monitor.

Reading the project

The thinking behind the technology

01 / Business

What really needed solving

The question was not how much was sold, but what remained after costs and financing needs. An accounting hierarchy connects Revenue, COGS, OPEX and EBITDA. Treasury and working-capital indicators complete a picture sales alone cannot provide.

02 / Design

Why this structure matters

Financial modelling matters as much as visualisation. The Books connection and variance analysis support comparisons within a common structure. Channel and product drill-down helps locate differences; it does not replace financial judgement in interpreting them.

Connection to today’s offering

Enterprise Brains

The context connecting the company

Explore the service

Current relevance and possible evolution

This is a data and context component for an Enterprise Brain. A later development could add conversational explanations linked to source figures; the existing dashboard is not itself an autonomous system.

This connects the case experience to our current services. Proposed extensions are not presented as features already delivered.

Impact
€100K
rescued annually
15+
accounting lines
100%
financial visibility
24/7
real-time data

Method and scope

How to read the outcome

What to measure

Assess reconciliation with accounts, update dates, preparation time and use in decisions. Record which accounts and companies are inside the model.

What not to infer

The €100K belongs to the same B2B rescue context. Published visibility and availability figures are not an SLA or a financial audit.

Basis of this analysis: the description, capabilities and stack published in this case. No new measurements are added and no independent audit of its results is implied.

Tech stack
PowerBIDAXPower QueryZoho Books API
In context

How it fits with the rest

Related cases

See all ↗
NextAI

Does your company need this?

One hour, no sales deck: we analyse your operation and tell you what can be built, where to start and what is not worth touching yet.

Ready to apply this to your business?

Nora helps you choose. Our team scopes your project.

Book an audit · €290 ↗