Client: International DTC Retailer
The B2B channel had an AOV below €50, consumed 25 manual weekly hours, had no platform and the executive team had decided to close it. Market alternatives cost over €30,000.
We built a custom B2B Zoho Commerce platform in 90 days, with a proprietary Visual Editor for +500 products, customer-specific pricing, minimum orders, volume discounts, 30/60/90 terms, Commerce→Books→FacturaE integration and a P&L dashboard in PowerBI.
Anatomy of the solution
From input to outcome: explore the four parts of the journey.
More than five hundred products and a proprietary visual editor.
Explanatory diagram based on the described solution. It simplifies the journey; it is not a deployed infrastructure diagram or a live monitor.
Reading the project
A B2B channel needs conditions a generic shop may not cover: customer pricing, minimum quantities, volume discounts and payment terms. This challenge combines commercial viability with administrative effort. The described platform puts those rules into the purchasing journey itself.
The application connects catalogues and commercial terms to billing and financial results. The product editor addresses catalogue maintenance; Commerce, Books and FacturaE connect orders to administration. The P&L view helps assess the channel beyond revenue alone.
Current relevance and possible evolution
This aligns with Super apps by turning business-specific rules into a usable system. A superagent extension could manage order exceptions or commercial follow-up, with explicit limits on discounts and commitments.
This connects the case experience to our current services. Proposed extensions are not presented as features already delivered.
Method and scope
Separate preserved revenue, margin, development cost and time freed. An ROI calculation needs a period and economic basis, avoiding double counting sales and savings.
This case and the P&L dashboard share the same B2B context: their €100K figures must not be added as independent results.
Basis of this analysis: the description, capabilities and stack published in this case. No new measurements are added and no independent audit of its results is implied.
International DTC Retailer
International DTC Retailer
International DTC Retailer
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